NicoMarket is a strange website created by the European Union (or at least paid by) to boost anti-smoking campaigns that took Europe by storm last year (2007). There are many points of interest on the site but I must claim your attention to the  4 videos produced by Ligaris (France). The approach used is a way to overcome the increasing resistance of youngsters toward anti-smoking information. Each video promotes a fake product that I’m sure you’re (not) dying to buy.

The campaign was launched on October 29 (2007) and reports indicate that more than 1.5M Internet users saw the videos.